L’OCCITANE has announced the launch of the new Artichoke body care collection, which marks a greater focus on the concept of holistic beauty by the brand. By championing the equal importance of mind, body and soul, the collection embraces the importance of wellness and self-care to deliver high-perfoming skincare. The Artichoke range features two skincare products, a body massage tool and a supplementary powder, which when used together provide multiple skincare benefits and help to reduce water retention in the body.  

The collection was inspired by the purifying and detoxifying benefits that artichokes can provide; they are rich in polyphenols and inulin which are recognised for their diuretic, fat-digesting and cholesterol-fighting properties.  

The range contains artichoke extract, which promotes micro-circulation helping skin to remain plump and improve elasticity. Artichokes have historically been used by women in Provence, France for their detoxifying properties. The extract used in the development of the Artichoke range has been sustainably sourced from artichokes in Drôme region in the South of France, and the range has been packaged with FSC-Certified packaging, highlighting the beauty brand’s commitment to sustainability.  

The range features the Artichoke Warming Body Scrub which gently exfoliates the skin, removing dead skin cells and promoting cellular renewal, leaving the skin feeling smoother and firmer.  The Artichoke Massage Cream provides eight hours of hydration and leaves the skin feeling soft and nourished. L’OCCITANE has also added the Body Gua Sha to the Artichoke range, an ancient tool which can be used to massage the body, helping to relieve symptoms of stress. 

The Artichoke skincare range is also supported by the Artichoke Elixir Powder, a vegan, gluten and dairy-free powder which provides boosts the efficacy of the range. The best results can be achieved after adding one spoonful of the powder to a morning drink or yoghurt. The powder is a complex of natural ingredients, including extract of artichoke and contains fibre to promote healthy digestion, burdock to improve fat digestion and bloating, and fennel to support kidney function.

The L’OCCITANE Artichoke collection is now available at loccitane.com.